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Setting up an e-commerce site is like ordering a new line from the phone company—sitting by the phone doesn't make sales. Web site promotion is crucial to the success of an e-business. If nobody visits, nothing will sell.

Put your web address on every piece of paper your office sends out. Ironically, there is evidence that traditional marketing is more effective at generating online sales than Internet-based methods.

Special offers frequently generate more business. Online market researchers NFO Interactive said that almost 53% of e-customers were willing to buy more online with some kind of rewards program and 47% would return to a site if they knew loyalty incentives were offered.

Another way to reach your audience is to establish mutual links with non-competing sites that have the same customer base. For example, a travel agent might want to be linked to a sportswear retailer.


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