The Internet Marketing Center
The fact is just putting up a web site will not result in immediate
success. There are a great many things you can do to make your online
venture profitable. Corey Rudl has been publishing his "Insider
Secrets to Marketing Your Business" for quite a number of years.
We have noticed that old methods that no longer work are not in his
current version and have been replaced with valuable and workable
information and advice. If you follow his advice you will soon see
the benefits to the bottom-line of your new e-business..
|  The Insider Secrets to Marketing Your Business on the Internet - Learn from the best. The author of this site, Corey Rudl gets over 1.8 million visitors to his websites monthly, does 6.6 million dollars in sales online each year (yes, that is $6,600,000), and personally makes hundreds of thousands of dollars from his online businesses... all from his one small office. So listen to what he has to say as he knows what he is talking about when it comes to starting and promoting a business on the Internet.
Click here to learn the most efficient and fastest way to make money on the Internet now. He reveals all his unconventional tips, tricks and techniques with examples. I highly recommend it. |
Still not convinced? Check out
the following interview.
Interview with Internet
Marketing
Success Story: Corey Rudl
Marty Foley, publisher of ProfitInfo
Email Newsletter, interviews Internet marketing guru Corey Rudl. For
many savvy online entrepreneurs, Corey needs no introduction.
[Marty]: Corey, as one who has
been extremely successful as an online marketer, please tell us how
you got started using the Internet as a marketing tool.
[Corey]: I started marketing
online in the fall of 1994. It was quite a fluke. In my course, I
explain that we published my book, "Car Secrets Revealed", and started
selling it off-line. The results were pathetic. We thought we had
a winning formula and it was barely breaking even. I spent about $20,000
off-line trying to promote it... and it flopped.
I took the advice of a friend that was
setting up an automotive site on the net and he helped me get a very
simple web page online. I saw a few sales trickle in and then took
more interest in it, promoting the book online in my spare time.
[Marty]: What are some of the
online ventures you are involved in?
[Corey]: I own four different
businesses that now generate over $5,200,000 in online sales every
year. I have interests in many other online projects, as I have done
work for clients for a portion of the profits I generate. I also have
a clientele base that hires me for online business advice at $640
per hour.
[Marty]: Your book "Car Secrets
Revealed" has done very well for you online. Can you give some details
on it?
[Corey]: Car Secrets Revealed
was my first success on the net. Within 9 months of truly starting
to promote it heavily, it became the #1 best selling car book online
(using the unique promotional techniques I teach). It generated over
$140,000 in net profit in those months. To this day (almost 3 years
later), it is still the #1 best selling car book on the Internet.
The site is at http://www.carsecrets.com/
if you want to check it out. Everything I put on the page and everything
I say is there for a reason... We have tried many different web page
designs and concepts, and this one works the best (I explain why in
my Internet Marketing course at: http://www.marketingtips.com.
I can't explain it here, as it would fill up about 20 pages to cover
just the details on that topic alone).
[Marty]: You were recently on
the Maury Povich TV show in connection with your businesses. Can you
recap for those of us that missed it?
[Corey]: There is not much to
say. Basically, because of my exposure on the Internet and having
the #1 best selling car book online, they found me through the net
and invited me to appear on the show as their "car expert" to explain
a few tips and secrets to their viewing audience on car buying and
the shams and scams with car repairs. It was a good interview, but
what a long flight back... 10 hours on a plane. Whew!
[Marty]: How long did it take
your first online venture to start making a profit?
[Corey]: The first month the
sales trickled in, so I technically made a profit within 30 days...
but nothing to live off of. Since I was one of the first group of
commercial businesses online... there was a lot of "trying everything",
so it took me almost 18 months before I started to see a full-time
income. I spent literally 12-14 hours a day, 7 days a week trying
different techniques, copy, and ideas online. Now that I know most
every trick and tip there is, I can literally take almost any business
online and make it turn a very healthy profit in a few months.
As more and more people got online,
many of the standard marketing techniques were getting overused and
becoming ineffective... so I developed "twists" to most of them to
ensure they still made a profit when everyone was using the "regular"
approaches to online marketing. The results: the techniques I use
to market online are very unique.
[Marty]: How did you learn about
what it takes to succeed?
[Corey]: At first a lot of trial
and error. I took a lot of the concepts and ideas I got from the very
expensive seminars I used to attend and material I bought (I was a
Jay Abraham, Gary Halbert and Ted Nicholas fan, and most of their
seminars were $7000 and up.) I took those ideas - and with a little
ingenuity and creativity - adapted them to the net (while in the midst
of developing my own winning formulas for online success). I came
up with formulas that work like wildfire online.
[Marty]: I recognize the names
of those other well-known direct marketers that you have learned from.
It's apparent that your formulas work. Which avenues are paying off
the best for you?
[Corey]: I have never had an
online business that *has not* made a very healthy profit. As I mentioned,
my four online businesses combined now generate over $5,200,000 in
sales online per year! And the beauty of it is that I started it myself
as a one-man operation. I now have had to hire five employees to take
care of the paper work and customer service... but have you ever heard
of a retail business that has 5.2 million dollars in sales with only
a few employees? No! They have at least 15-20 employees. That is the
beauty of the net: you can automate everything so your overhead is
incredibly low.
[Marty]: What specific types
of online tools are you using successfully?
[Corey]: That is a very difficult
question to answer, because there is no one tool that is responsible
for making me a fortune online.
My techniques show you how to generate
multiple small streams of income, and then automate those streams
of income so you can move to the next. Let me explain...
I would teach you a marketing technique
that will make you $1000 a month in net profit. You then automate
that so it generates that $1000 whether you are there or not. You
then move on to the next marketing technique, and it makes you $1500
a month. And once that is in place (which takes you about 2-3 weeks),
you automated it and move on the next week, and so on.
The concept here is that you are making
small streams of income from many different directions (all of which
are automated)... but if you add up those streams of income you are
looking at $10,000 to $15,000 a month in net profit, which is over
$100,000 a year. The best part is that if one technique fails because
something on the net changes, you don't have to worry; you still have
other streams of income that are making you money every month.
[Marty]: Do you do all of your
business online, or do your online marketing efforts supplement your
off-line business efforts?
[Corey]: 100% online. I am a
specialist at online sales and marketing. I have become one of the
most respected online marketers on the Internet... and for good reason:
I can prove my successes. If someone asks me to help them with their
magazine advertising, I simply tell them that there are better people
than me out there for off-line marketing and they should see them
instead. I do what I do best... and that is online marketing, so I
concentrate *all* my efforts on that!
[Marty]: What mistakes have you
made?
[Corey]: There are so many, I
would fill up your entire newsletter listing them. Let me just say
that I have wasted hundreds of thousands of dollars trying techniques
that did not work (but from everyone I learned something very important).
But that is the "price of education" as I say.
[Marty]: What major mistakes
do you see other Internet entrepreneurs make?
[Corey]: There are a lot of them
and I discuss them in great detail in the course, but I will briefly
mention a few here.
- Having an ineffective web site that
does not turn visitors into sales. This is a very tricky thing to
do (that most people do not understand), and I devote a lot of time
in my course in how to make a web site profitable.
- Putting all your eggs in one basket.
Trying one technique and thinking it will make you a fortune. You
need to diversify your marketing efforts into different promotions
to see which ones pull the most net profit, and then concentrate
on those.
- Having a poor "sales process" in
the marketing campaign. That is the manner in which you interest
the client into coming to your site, then lead him into a good rapport
with yourself, and then - and only then - asking for the order.
Most people break the link at some point and lose the sale. That
is why most sites only see one sale out of every 200-400 visitors
(and some even worse).
[Marty]: Are there any other
tips or suggestions you would like to give others that want to profit
from the Internet?
[Corey]: Research, research,
research.... Read/study everything you can on online marketing and
learn about it before you jump in. For example, I hear stories every
day about people that "heard" bulk e-mailing was very profitable.
They may spend $1000 on the different software, only to find out they
were doing it very ineffectively (for example, indiscriminately spamming,
rather than ethically using bulk opt-in e-mail) and don't make a single
cent.
Then there are other stories of online
success with MLM... people spend months using the wrong techniques
and end up not making a penny. The list just goes on and on.
Make sure you understand what you are
getting into with any business online so that your first attempt will
be your success!
[Marty]: I agree, Corey. Too
many are trying to "reinvent the wheel" instead of learning how others
before them have achieved success. I like how Benjamin Franklin put
it, when he said: "An investment in knowledge always pays the best
interest." Thanks for letting me interview you, Corey.
The author of this site, Corey Rudl gets over 1.8 million visitors to his websites monthly, does 6.6 million dollars in sales online each year (yes, that is $6,600,000), and personally makes hundreds of thousands of dollars from his online businesses... all from his one small office. So listen to what he has to say as he knows what he is talking about when it comes to starting and promoting a business on the Internet.
Click here to learn the most efficient and fastest way to make money on the Internet now. He reveals all his unconventional tips, tricks and techniques with examples. I highly recommend it.
